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Integrated Advertising, Promotion, and Marketing Communications 7th edition ($30)

Feramisco's IMC class is super straightforward. Her lectures are super interesting and you learn a lot about the advertising industry. She has two exams: midterm and final. They are both multiple choice and she posts the study guides for each online. You NEED the textbook for this class. All of her study guide material translates to MC questions on the test, and you can find every answer in the book. You WILL have to study, but as long as you know all the answers to the study guide, that's it. There's not really any trick questions. Her main focus is giving you experience putting together material, in the form of homework and the final group project, that will be applicable if you go into most Comm based careers. She gives great feedback on your assignments and is always willing to meet for office hours. Pick your group partners early and because most of the homework will correspond with the final project, it's not a hard project. There's also a presentation component at the end, so make sure you practice your public speaking skills. All in all, I'm writing this review because I loved everything about this class. Feramisco illustrates the course material with great popular examples of ad campaigns and she's honestly a joy to learn from. This is a class that effort translates to a good grade, which is hard to come by. It's not a hard class as long as you put the effort in to do all of the assignments and study. I wish she would teach more classes because I would love to sign up to take more with her.

This class is Integrated Marketing Communications.

There's a decent amount of work on a huge group project with this class, but it's quite fun, and it didn't really feel like work in the end (at least with my group). You have to meet up with group members often (for real, no procrastination) and there are three smaller assignments due before the big final project. She (or the TA graders, idk) will grade harder than expected, but if you make sure you follow instructions to a tee, you're good.

She also gives great study guides for her midterm and final. You only need the book to complete it and she tests directly from it, verbatim.