MSC IND 110
Music Business Now
Description: Seminar, three hours. Hands-on introduction to business of music, with emphasis on marketing and media. Students work in teams to develop strategies for real-world artists. P/NP or letter grading.
Units: 0.0
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Most Helpful Review
Spring 2018 - Probably the most interesting class I've taken at UCLA. Every week, we'd get guest lecturers, mostly music execs from the industry, who come talk to us about their job. My quarter, Rob Light, Scooter Braun, Spotify and Universal Music Group executives all came in to do Q&As and give mini-lectures. The final consists of a marketing presentation by the marketing pod you get randomly placed in. Each pod got assigned an artist, and during the last class, each group got up in front of the class and a panel of judges to give their final presentation. This made a up a huge chunk of your grade - we also had weekly responses due on CCLE and they'd randomly check attendance during lecture. Really amazing class, highly recommend!
Spring 2018 - Probably the most interesting class I've taken at UCLA. Every week, we'd get guest lecturers, mostly music execs from the industry, who come talk to us about their job. My quarter, Rob Light, Scooter Braun, Spotify and Universal Music Group executives all came in to do Q&As and give mini-lectures. The final consists of a marketing presentation by the marketing pod you get randomly placed in. Each pod got assigned an artist, and during the last class, each group got up in front of the class and a panel of judges to give their final presentation. This made a up a huge chunk of your grade - we also had weekly responses due on CCLE and they'd randomly check attendance during lecture. Really amazing class, highly recommend!
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