MGMTMSA 410
Customer Analytics
Description: Lecture, three hours. Limited to Master of Science in Business Analytics students. Analysis of customer data to make better marketing decisions using real-world cases, exercises, and projects to aggregate theories, frameworks, and methods. Estimation of demand-side models that describe, understand, and estimate aspects of consumers' decision-making process. Introduction to marketing-mix models and consumer-choice models. S/U or letter grading.
Units: 4.0
Units: 4.0