MGMTFE 411

Marketing Management

Description: Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Units: 4.0
1 of 1

Jeffrey Anderson

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.

Hal Hershfield

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.
AD

Sylvia Hristakeva

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.

Alicea Lieberman

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.

John Macdonald

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.

Franklin Shaddy

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.
AD

Andres Terech

Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Most Helpful Review
No reviews have been written yet.
1 of 1

Adblock Detected

Bruinwalk is an entirely Daily Bruin-run service brought to you for free. We hate annoying ads just as much as you do, but they help keep our lights on. We promise to keep our ads as relevant for you as possible, so please consider disabling your ad-blocking software while using this site.

Thank you for supporting us!