MGMT 269C

Quantitative Research in Marketing

Description: Discussion, three hours. Designed for Ph.D. students in management and related fields. Students are assumed to have good background in marketing principles and to be familiar with probability, statistics, mathematical programming, and econometrics. Review of a range of quantitative models as applied in marketing research. S/U or letter grading.

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Brett Hollenbeck

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Robert Zeithammer

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