MGMT 269B
Research in Marketing Management
Description: Discussion, three hours. Intended for Ph.D. students. Study of research issues associated with marketing management decisions. Recent research in areas of strategic marketing, market segmentation, new product development and introduction, pricing strategies, channel policy, promotion decisions, and sales force management examined critically. Review of both quantitative and behavioral approaches to studying these issues.
Units: 0.0
Units: 0.0