MGMT 264B
Marketing Models and Market Response Analysis
Description: Lecture, three hours. Enforced requisite: course 402. How to fit predictive models and visualize multivariate data using examples and topics from marketing and finance. Topics include conditional prediction and predictive models, advanced treatment of regression, visualization and graphics, automating analysis for high dimensional data. Use of industry-leading R/Rstudio statistical environment. S/U or letter grading.
Units: 4.0
Units: 4.0