MGMT 262

Price Policies

Description: Lecture, three hours. Requisites: courses 405, 411. Consideration of environment of pricing decision--costs, customer, channels, competition, and regulation. Analysis of when and how to apply specific pricing strategies, including two-part tariffs, quantity discounts, product differentiation, bundling, and auctions. Letter grading.

Units: 4.0
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Elisabeth Honka

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