MGMT 260A

Customer Assessment and Analytics

Description: Lecture, three hours. Enforced requisite: course 411. Decision-oriented course concerned with marketing research and data-driven marketing analytics. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences. Extensive use of case studies. Letter grading.

Units: 4.0
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Brett Hollenbeck

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Sylvia Hristakeva

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Robert Zeithammer

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