MGMT 260A
Customer Assessment and Analytics
Description: Lecture, three hours. Enforced requisite: course 411. Decision-oriented course concerned with marketing research and data-driven marketing analytics. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences. Extensive use of case studies. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Bart is perhaps the most effective professor I've had at Anderson. He paces his lectures well, breaks twice to let you absorb the material, which is really valuable. The readings pale in utility next to his lectures, and his in-class exercises are great. He is fantastic at cold-calling; he is good-natured and doesn't slam or ridicule you if you're not on track. Assignments are two individual and three group case writeups. They can be somewhat time consuming, and he's a bit of a tough grader, but he's unilaterally tough so I'm guessing it's not hard to get a good grade in his class. No exams: you're graded on class participation and the 5 case writeups. He does a great job at explaining the quantitative elements of marketing...which is what this class is about! You learn models, and you actually get to apply regression (and, as importantly, know when you can & cannot apply it). If you take no marketing electives, take this class, and take it with Bronnenberg.
Bart is perhaps the most effective professor I've had at Anderson. He paces his lectures well, breaks twice to let you absorb the material, which is really valuable. The readings pale in utility next to his lectures, and his in-class exercises are great. He is fantastic at cold-calling; he is good-natured and doesn't slam or ridicule you if you're not on track. Assignments are two individual and three group case writeups. They can be somewhat time consuming, and he's a bit of a tough grader, but he's unilaterally tough so I'm guessing it's not hard to get a good grade in his class. No exams: you're graded on class participation and the 5 case writeups. He does a great job at explaining the quantitative elements of marketing...which is what this class is about! You learn models, and you actually get to apply regression (and, as importantly, know when you can & cannot apply it). If you take no marketing electives, take this class, and take it with Bronnenberg.
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