MGMT 215B

Market Entry Strategy

Description: Lecture, three hours. Requisite: course 420. Analysis of strategic issues encountered by entrepreneurial and established companies in entering new markets. Emphasis on idea generation, timing, industry evolution, entry modes, optimal growth, and competitive interaction. S/U or letter grading.

Units: 4.0
1 of 1
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
1 of 1

Adblock Detected

Bruinwalk is an entirely Daily Bruin-run service brought to you for free. We hate annoying ads just as much as you do, but they help keep our lights on. We promise to keep our ads as relevant for you as possible, so please consider disabling your ad-blocking software while using this site.

Thank you for supporting us!