HLT ADM 406

Health-Care Marketing

Description: Lecture, three hours; discussion, one hour. Introduction to concepts of health-care marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets. Letter grading.

Units: 4.0
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Julie Elginer

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Christopher Lee

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