ENGR 111
Introduction to Finance and Marketing for Engineers
Description: Lecture, four hours; discussion, one hour; outside study, seven hours. Critical components of finance and marketing research and practice as they impact management of technology commercialization. Internal (within firm) and external (in marketplace) marketing and financing of high-technology innovation. Concepts include present value, future value, discounted cash flow, internal rate of return, return on assets, return on equity, return on investment, interest rates, cost of capital, and product, price, positioning, and promotion. Use of market research, segmentation, and forecasting in management of technological innovation. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Winter 2020 - The lectures are pretty hard to pay attention to. They can be very meandering and hard to follow. The good news is that the discussions cover all the content you need to know and she is *super* helpful in office hours. - The class itself isn't too bad, it's basically a ton of formulas and algebra problems. Had a sort of 8th grade vibe to it. The tests are fair. There's weekly current events that can get annoying but are easy and sometimes interesting. - The biggest complaint I have with the grading is the opacity. I ended up with a B+ in the class, which slightly surprised me since I thought I did well on the final, so I emailed her asking if I could see what I missed on the final. She responded two weeks later, and she was very nice about it and agreed to set up a zoom call to talk to me - which I felt was very generous. I knew I was ambitious in what I was asking, so I was a little surprised that she accepted. Unfortunately, she never showed. I sat and waited on the zoom call for 30 min at the time she choose. I don't care if you don't respond to emails but if you make a commitment to talk to someone at a certain time you either a) let the other person know you're not coming or b) honor it. I felt it was disrespectful.
Winter 2020 - The lectures are pretty hard to pay attention to. They can be very meandering and hard to follow. The good news is that the discussions cover all the content you need to know and she is *super* helpful in office hours. - The class itself isn't too bad, it's basically a ton of formulas and algebra problems. Had a sort of 8th grade vibe to it. The tests are fair. There's weekly current events that can get annoying but are easy and sometimes interesting. - The biggest complaint I have with the grading is the opacity. I ended up with a B+ in the class, which slightly surprised me since I thought I did well on the final, so I emailed her asking if I could see what I missed on the final. She responded two weeks later, and she was very nice about it and agreed to set up a zoom call to talk to me - which I felt was very generous. I knew I was ambitious in what I was asking, so I was a little surprised that she accepted. Unfortunately, she never showed. I sat and waited on the zoom call for 30 min at the time she choose. I don't care if you don't respond to emails but if you make a commitment to talk to someone at a certain time you either a) let the other person know you're not coming or b) honor it. I felt it was disrespectful.
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