Description: (Same as Management M247.) Seminar, two hours; outside study, four hours. Introduction to intellectual property (IP) in context of technology products and markets. Topics include best practices to put in place before product development starts, how to develop high-value patent portfolios, patent licensing, offensive and defensive IP litigation considerations, trade secrets, opportunities and pitfalls of open source software, trademarks, managing copyright in increasingly complex content ecosystems, and adopting IP strategies to globalized marketplaces. Includes case studies inspired by complex IP questions facing technology companies today. S/U or letter grading.

Units: 0.0