COMM ST 148
Integrated Marketing Communications
Description: Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Winter 2019 - Super easy A, going to lecture isn’t required and all test questions are found in the textbook. Both the midterm and the final were pretty much exactly the same as the study guides she posts on CCLE. As long as you get a good group for the final project (16 page paper, but double spaced and in groups of 5 so it’s super easy) this class is a breeze
Winter 2019 - Super easy A, going to lecture isn’t required and all test questions are found in the textbook. Both the midterm and the final were pretty much exactly the same as the study guides she posts on CCLE. As long as you get a good group for the final project (16 page paper, but double spaced and in groups of 5 so it’s super easy) this class is a breeze
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