COMM 148
Marketing Communications
Description: Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Winter 2021 - The class material was very interesting, especially for those looking to go into marketing. However, professor Feramisco had very specific expectations of assignments and would only give feedback before the submission sometimes. Occasionally, when she would review assignments during office hours here comments were dismissive, she would simply say "it's good," or if she graded it, "I gave you feedback already." The problem is her feedback is very unclear and she has favourites in the class. She includes examples in her slides that she does not even like/use herself.
Winter 2021 - The class material was very interesting, especially for those looking to go into marketing. However, professor Feramisco had very specific expectations of assignments and would only give feedback before the submission sometimes. Occasionally, when she would review assignments during office hours here comments were dismissive, she would simply say "it's good," or if she graded it, "I gave you feedback already." The problem is her feedback is very unclear and she has favourites in the class. She includes examples in her slides that she does not even like/use herself.
Most Helpful Review
Summer 2024 - I loved this class, and I loved this professor. There were definitely times at the beginning of the quarter where it was a a lot of work, but thats just because I took it during C-Sesh Instead of a normal quarter. Totally doable class, and very interesting content. The class is paced out by the professor, so if you are looking for a class that you can do at your own pace, as fast or as slow throughout the quarter, this is not the one since there are about 3-4 assignments due at the end of the week every single week.
Summer 2024 - I loved this class, and I loved this professor. There were definitely times at the beginning of the quarter where it was a a lot of work, but thats just because I took it during C-Sesh Instead of a normal quarter. Totally doable class, and very interesting content. The class is paced out by the professor, so if you are looking for a class that you can do at your own pace, as fast or as slow throughout the quarter, this is not the one since there are about 3-4 assignments due at the end of the week every single week.
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