COMM 148
Marketing, Advertising, and Human Nature
Description: (Formerly numbered Communication Studies 148.) Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Nice man (grandpa-like cute) who knows what he is talking about. He always has a sense of humor which always seems to relax the students. He is not a professor to constantly give you anxiety about the class work. He is willing to see you during office hours for help. On that note, Professor Miller is a great professor. I highly recommend him for any of his COMM courses.
Nice man (grandpa-like cute) who knows what he is talking about. He always has a sense of humor which always seems to relax the students. He is not a professor to constantly give you anxiety about the class work. He is willing to see you during office hours for help. On that note, Professor Miller is a great professor. I highly recommend him for any of his COMM courses.
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