Description: Lecture, three hours; fieldwork, one hour. Requisite: course 210. Planning, creating, implementation, and evaluation of comprehensive health communication campaigns, including use of social marketing practices and strategies of audience research, marketing psychology, creative message development, branding, comprehensive media use for dissemination, transmedia. Competencies: conducting focus group interviews, creating and evaluating effective health campaigns, critical assessment of existing campaigns. Letter grading.

Units: 4.0